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OUR TEAM
Feed Me is run by an incredible management team of women in the region
LEADERSHIP & OPERATIONS
CEO & Founder
Lana Purcell
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Lana is the Founder and CEO of Feed Me Incorporated, leading the organisation with a strong commitment to community wellbeing and sustainable food systems. Since establishing Feed Me during the early days of the pandemic, Lana has grown it into a region-wide food-rescue network supporting thousands of households each week and saving over one million kilograms of food annually. Her leadership continues to drive innovation, volunteer engagement, and the expansion of Feed Me’s community hubs and social-enterprise catering programs.
Operations Lead - Bellarine
Nicky Teese
Operations Lead - Surf Coast
Brooke Murphy
Operations Lead - Geelong
Sam Raybould
THE BOARD
Chairperson
Peter Hough
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Peter is a Chartered Accountant with extensive experience across major Australian organisations including senior financial positions with Time Magazine and Linfox Property Group, and CFO positions with Grollo Leisure and Tourism, Australian Grand Prix and The Australian Ballet.
Deputy Chair
David Birch
David has 20+ years holding CEO positions leading diverse companies operating in Australian retail & wholesale environments.
Currently, working for Business Advisory company based in Melbourne.
Director & Treasurer
Geoff Cowan
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Geoff is a recently retired chartered accountant. He was a principal in an accountancy practice for almost 40 years, mostly in the business services area. Over the years, he has served on a number of boards, including not for profit organisations.​
Director
Janette McCabe
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Director
Anna Robb
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Anna joined the Feed Me Board in 2023 and brings a strong background in technology and operations. She works in the energy sector, leading operations and digital teams to help accelerate the transition to renewables. Anna contributes in particular to Feed Me’s digital strategy, marketing, and operational planning.
Director
Tristan Burke
Tristan joined the board in 2025 and brings his experience as a lawyer working in private practice. Tristan is passionate about, and understands the importance of, access to food and food rescue, having grown up in a low socio-economic household.